Amika Normcore Signature Shampoo

Amika Normcore Signature Shampoo

A sulfate-free shampoo that’s packed with vitamins + antioxidants for soft + shiny hair.



Amika Normcore Shampoo

What it is: Amika sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
– Dryness
– Frizz
– Color Safe

Key Benefits:
– Visibly improves scalp condition
– Gently cleanses scalp and hair
– Fatty acids weightlessly hydrate and revive dullness

Highlighted Ingredients:
– Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.
– Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

What Else You Need to Know: A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don’t forget to emulsify in your hand before massaging into the scalp for optimized foaming results.

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Additional information

Dimensions 5 × 2 × 3 in


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